ANDRE HASSAN WILSON

Executive Summary

Revenue operations leader who builds the machine that sells, then hands over the runbook. Eight years installing complete revenue engines across three continents — CRM as single source of truth, lead lifecycle and pipeline architecture, forecast discipline, cross-team SLAs, channel and commission design, and executive reporting — inside organizations running on spreadsheets and personal relationships. Built and led a 20-person sales organization and a 20-person business development organization from a cold start in Kazakhstan, closing $3M+ in total contract value at a 69% close rate on qualified respondents. Author of an 8-phase RevOps methodology and two operating standards used on every engagement. Holds sole contracting authority for a two-country consultancy and owns go-to-market for a $13M residential sell-out.

Selected Outcomes

• $6.7M of revenue dilution averted in 24 hours — caught a pricing error already locked into 15 pre-sold units, repriced the remaining 73 (+28.7% each), stripped exposed pricing from 26 downstream assets and republished the same day.
• $5.4M construction facility structured — built the financial model, deal economics and credit submission behind a KES 700M KCB Bank facility at 64% LTV on an 88-unit development, and presented in the bank meeting.
• $212K modeled year-one revenue lift for a 35-year private security operator — renewal recovery 75%→90%+, quote cycle 3–7 days→under 24 hours, cross-sell attach under 10%→30%+, against a $920K ARR base.

Core Competencies

Revenue Operations Architecture · CRM Strategy & Data Governance · Lead Lifecycle, Scoring & Routing · Pipeline & Forecast Discipline · Sales Process Design · Territory, Quota & Commission Design · Funnel Analytics & Attribution · Sales Enablement & Onboarding · Cross-Functional SLAs · Executive & Board Reporting · Contract Structuring & Negotiation · Change Management & Adoption · GTM Strategy & Market Entry

Systems & Platforms: Zoho One / Zoho CRM (34-field production build) · HubSpot · Salesforce · Tableau / Power BI · Google Analytics · Meta Ads Manager · WhatsApp Business Cloud API · Clay · Apollo · Instantly · n8n / Zapier · Airtable · Advanced Excel & Google Sheets

Frameworks & Standards: Provecta RevOps SOP, 8-phase revenue architecture (author) · CC/DE Operating Standard v2.0 (author) · Bow Tie revenue lifecycle model · SPICED qualification · 39-question RevOps Audit Blueprint · ICP and DISC/OCEAN stakeholder profiling

Professional Experience

• Author of the firm’s operating IP — the 8-phase Provecta RevOps SOP (audit → single source of truth → lead lifecycle → pipeline and forecast discipline → data governance → handoff SLAs → attribution and reporting → stack governance), the CC/DE Operating Standard v2.0, the Adaptive Communication Standard, and the published Provecta white paper AI Memory (Volume I v3.0, April 2026).

• Built the revenue engine from zero — Zoho CRM pipeline architecture and lead scoring, a sub-60-second lead response SLA, a 21-day nurture sequence, WhatsApp Cloud API cadence, an 88-unit sales tracker, and a commission-only broker and influencer channel stepping 3%→5% above five contracts per quarter — against a 4.5-contracts-per-month velocity target on a $1,000 monthly media budget, 97% below a comparable luxury campaign.
• Caught a pricing error already locked into 15 pre-sold units (KES 179.5M), repriced the remaining 73 at +28.7% each inside 24 hours and republished 26 downstream assets the same day — averting roughly $6.7M of dilution across unsold inventory.
• Structured the debt case for a KES 700M (~$5.4M) KCB Bank construction facility: financial model, deal economics, credit submission deck, valuation pack and team bios; negotiated terms drawing up to 25% of pre-sale receipts to fund go-to-market. Delivered 229 documents and 487 assets across 47 workstream folders.

• Restructured a stalled proposal into a three-phase, nine-month program and closed it the same day it was re-presented — sold against a contractual accountability clause: if the 90-day ROI threshold is missed, Phase 1 continues at no additional retainer.
• Set the KPI contract the engagement is measured on — lead-to-MQL ≥35%, lead response from 4–24 hours to ≤5 minutes, deal velocity from 14–21 days to ≤7, rep time on manual CRM entry from ~40% to ≤10%, and a Day-270 ROI multiple ≥4.0×.
• Diagnosed a paid-for CRM sitting dormant while reps ran on spreadsheets, and modeled a path from ~8 to ≥35 qualified leads per 1,000 site visits with cost per qualified lead down 30–50%.

• Ran a full RevOps audit against the 8-phase framework and modeled a 2–4× lift in revenue per 1,000 followers, with checkout defects alone costing an estimated $2,000–5,000 per month at a $799–1,599 average order value.
• Executing the remediation inside the client’s own Zoho org — diagnosed unassigned licences as the root blocker, built the CRM webform and SalesIQ visitor tracking, and stood up the first 37 leads in pipeline. Identified an unlicensed-broker revenue exposure in the client’s model and made all further go-to-market work contractually conditional on remediating it first.

• Won back a lapsed, non-paying account by re-scoping and re-contracting rather than pursuing recovery, and negotiated the commercial terms personally: payment acceleration on 30-day default, 1%/month interest, pass-through at cost +10% under an $800 ceiling, change orders at $85/hour, withholding tax restructured from a 20% gross-up to 5% resident-to-resident, and a no-fault month-three audit gate.
• Built the demand program against a 750–1,100 indexed-unit target by month six, and modeled the practice-operations business case: ~1,008 fee-earner hours recovered annually across five lawyers, worth $46K–$116K against a $17K year-one investment — a ~5-month payback at 3.8×–9.7× ROI.

• Beep-One: replaced a 20,000-contact list that was 98% invalid, defined the fleet ICP and outbound cadence, and took a zero-state pipeline to an active qualified prospect list in 90 days with ~40% of engaged companies responding on first follow-up.
• Round Robin: grew the user base 20% in 90 days on ICP-defined outbound; on the sister product, called a product-market-fit failure at six weeks and redirected my own already-contracted three remaining months to the product that could win. Striker Marketing: took a business where the prior owner personally controlled ~80% of revenue operations to a documented, dashboarded process — inside-sales onboarding down ~25% by month three, inside reps converted to outbound capacity by month six.

• Built and led a 20-person sales organization and a 20-person business development organization — recruiting, training and managing both — and installed the KPI reporting, client-satisfaction metrics and real-time feedback model that governed cross-functional delivery.
• Standardized outbound across cold call, email and LinkedIn to a 15% response rate and a 50% booking rate, with a 47% close rate on inbound — benchmarks subsequently adopted as the operating standard for the Central Asian market.
• Designed a cold-email market survey campaign returning 38% response and a 69% close rate among respondents, establishing a $500K+ average annual deal size and $3M+ in total contract value closed from zero pipeline.
• Co-architected the financial model and go-to-market case for a Khorgos Free Economic Zone logistics hub on the Kazakhstan–China border; the completed project was acquired outright by an investment fund for $5M.
• Authored the market research and competitive intelligence standard adopted organization-wide, and established the institutional relationships that made the market accessible — Zaman Bank, the country’s only Kazakhstani-owned Islamic financing institution; Astana Hub; and a top-tier national law firm.

• Expanded a yacht charter marketplace from 2 markets to 7 across 3 continents in twelve months, onboarding 363 supply-side listings — Miami 133, Bahamas 111, Caribbean 80, Italy 16, France 9, Fort Lauderdale 9, Palm Beach 5.
• Ran a 5% blended conversion rate across cold calling, email and LinkedIn and established that cold calling drove 60% of all conversions, reallocating channel effort on the evidence.
• Built the “Golden Customer” ideal-customer profiles and partner incentive structures behind the expansion, then structured and negotiated the resulting commercial agreements across legal, finance and operations.

• Owned scope, budget, permitting, schedule and subcontractor selection across residential construction. Delivered the sponsored entry at Solar Decathlon Africa 2019, the first held on the African continent: recovered from the total loss of on-site material machinery in customs by sourcing local masonry, and completed a three-bed, two-bath home with full plumbing plus grid-tied and off-grid power in under one month on site. The sponsored team won.

• Held compliance authority over 100+ concurrently active construction sites with power to issue stop-work orders, and served as the department’s expert witness in court on contested citations — zero successful appeals against the department during tenure.

Education

Grambling State University — Bachelor of Science, Industrial & Organizational Psychology